diff --git a/.claude/skills/wizwar-pulse/SKILL.md b/.claude/skills/wizwar-pulse/SKILL.md
index 6cefdf6..3257cce 100644
--- a/.claude/skills/wizwar-pulse/SKILL.md
+++ b/.claude/skills/wizwar-pulse/SKILL.md
@@ -40,7 +40,15 @@ quiet, say so in one line before the details.
    serviceStarts, ledgerMB). Report day-over-day direction, not raw
    rows. Its Sentry cron monitor is slug `wizwar-rollup` (a missed
    check-in there means the rollup itself is broken). Re-roll a day by
-   hand: `wizwar-rollup.sh YYYY-MM-DD`.
+   hand: `wizwar-rollup.sh YYYY-MM-DD`. `campaigns` counts visitors
+   (one per address per day) whose link carried `?ref=<name>` — the tags
+   on Eric's posts (reddit, bgg, …) — or a Facebook fbclid; referrers
+   alone can't attribute Reddit or BGG, which send none.
+   **Right now** (on request, or when the announcement is fresh): live
+   sockets `ss -tn state established '( sport = :8787 )' | tail -n +2 | wc -l`,
+   rooms touched in the last hour `find /var/lib/wizwar/rooms -name '*.jsonl' -mmin -60 | wc -l`,
+   and today so far `wizwar-rollup.sh $(date -u +%F)` (a partial row,
+   replaced again at 00:10; the vitals in it are the moment's).
 5. **The table itself**:
    - Room count and growth: `ls /var/lib/wizwar/rooms/*.jsonl | wc -l`
    - New human names this week: room ledgers' join lines minus bots
diff --git a/deploy/wizwar-rollup.sh b/deploy/wizwar-rollup.sh
index 95461ef..16e8226 100755
--- a/deploy/wizwar-rollup.sh
+++ b/deploy/wizwar-rollup.sh
@@ -3,7 +3,9 @@
 # yesterday's traffic (from Caddy's access log), the table's growth (from
 # the room ledgers, stats.json and feedback.jsonl), and the box's vitals.
 # Counts only: no addresses are kept. The pulse reads it for trends the
-# self-rotating access log cannot keep.
+# self-rotating access log cannot keep. Referrers are what browsers send
+# (Reddit and BGG send none); campaigns are the ?ref=<name> tags on links
+# Eric posts, one count per address per day, plus Facebook's fbclid.
 #   Cron: 10 0 * * * (UTC), see /etc/cron.d/wizwar-rollup (deploy.sh installs both).
 #   Sentry Crons check-in: /root/.wizwar-sentry-cron-rollup holds the URL
 #   (absent = no check-ins).
@@ -25,6 +27,9 @@ BOT = ("bot", "crawl", "spider", "facebookexternalhit", "slack", "discord", "twi
 # --- traffic: every access log file touched since the day began ---
 req = 0; human = 0; bot = 0; hips = set(); bips = set()
 paths = collections.Counter(); status = collections.Counter(); refs = collections.Counter(); ws = 0
+# Where a visit came from, when the link itself says so: ?ref=<name> on a
+# link Eric posted, a Facebook click's fbclid, or a utm_source.
+campaigns = collections.Counter(); seen_campaign = set()
 for f in sorted(glob.glob("/var/lib/caddy/access*.log*")):
     if os.path.getmtime(f) < t0: continue
     opener = gzip.open if f.endswith(".gz") else open
@@ -41,8 +46,13 @@ for f in sorted(glob.glob("/var/lib/caddy/access*.log*")):
             req += 1
             if isbot: bot += 1; bips.add(ip)
             else: human += 1; hips.add(ip)
-            uri = q.get("uri", "").split("?")[0]
+            full = q.get("uri", ""); uri = full.split("?")[0]
             if uri == "/ws": ws += 1
+            if not isbot and "?" in full and ip not in seen_campaign:
+                qs = dict(kv.split("=", 1) if "=" in kv else (kv, "") for kv in full.split("?", 1)[1].split("&"))
+                tag = qs.get("ref") or qs.get("utm_source") or ("facebook" if "fbclid" in qs else None)
+                if tag and re.fullmatch(r"[a-z0-9_-]{1,24}", tag):
+                    campaigns[tag] += 1; seen_campaign.add(ip)
             key = ("/clips" if uri.startswith("/clips") else "/watch" if uri.startswith("/watch")
                    else "(assets)" if uri.startswith("/assets") or re.search(r"\.(png|jpg|svg|ico|css|js|webmanifest|mp4)$", uri)
                    else uri if uri in ("/", "/ws", "/robots.txt") else "(other)")
@@ -99,6 +109,7 @@ row = {
     "day": day, "requests": req, "human": human, "bot": bot,
     "humanAddresses": len(hips), "botAddresses": len(bips), "socketConnects": ws,
     "paths": dict(paths.most_common()), "status": dict(status), "referrers": dict(refs.most_common(10)),
+    "campaigns": dict(campaigns.most_common(10)),
     "newRooms": new_rooms, "humanSeats": sum(seats.values()), "humanNames": sorted(seats),
     "gamesFinishedTotal": stats.get("gamesFinished"), "gamesCreatedTotal": stats.get("gamesCreated"),
     "reports": reports, "replies": replies,