diff --git a/packages/web/public/family.json b/packages/web/public/family.json
index 83cbeac..155ee63 100644
--- a/packages/web/public/family.json
+++ b/packages/web/public/family.json
@@ -14,7 +14,7 @@
       "slug": "waving-hands",
       "name": "Waving Hands",
       "url": "https://hands.kestrelsnest.social",
-      "pitch": "Duelling wizards. Two hands each. The right run of gestures is a spell.",
+      "pitch": "Wizards duel with their hands, and the right run of gestures is a spell.",
       "players": "2 to 12",
       "origin": "Richard Bartle's pencil-and-paper duel, 1977"
     },
@@ -22,7 +22,7 @@
       "slug": "hnefatafl",
       "name": "Hnefatafl",
       "url": "https://tafl.kestrelsnest.social",
-      "pitch": "The Viking board game. One king, one throne, four corners, and a ring of attackers closing in.",
+      "pitch": "The Viking board game of a king breaking for safety and a ring of attackers closing in.",
       "players": "2",
       "origin": "the Norse tafl game, reconstructed from Linnaeus's 1732 notes; Copenhagen rules or Tablut"
     },
@@ -30,7 +30,7 @@
       "slug": "dip",
       "name": "Dip",
       "url": "https://dip.kestrelsnest.social",
-      "pitch": "Seven powers. One map. Nobody has to keep their word.",
+      "pitch": "Seven powers share one map, and none of them has to keep its word.",
       "players": "2 to 7",
       "origin": "Allan B. Calhamer's Diplomacy, 1959; an unofficial rebuild"
     }