diff --git a/CONVENTIONS.md b/CONVENTIONS.md
index c111ea7..5e5e543 100644
--- a/CONVENTIONS.md
+++ b/CONVENTIONS.md
@@ -63,6 +63,11 @@ README.
 - **Send word** is the contact paragraph: mail, Bluesky and Mastodon, and
   where the keeper roosts. It lives in the about panel; the colophons, the
   rules page and the guide each carry a one-line mail link.
+- **The family list** in the about panel, *More games in Kestrel's Hall*,
+  comes from `family.json` and its heading links to the family's landing
+  page, gamehall.kestrelsnest.social. A new game is added to the kit's
+  `family.json` and given a card on that page in the blog repo; both are
+  hand-kept.
 - **The hosting line** follows the family list in the about panel: the
   games are free and will stay free, the servers cost a few dollars a
   month, and ko-fi.com/kestrelsnest is where anyone may chip in. It says
diff --git a/README.md b/README.md
index 1a77b6e..d9245f2 100644
--- a/README.md
+++ b/README.md
@@ -71,8 +71,14 @@ interruptions, Wiz-War's shape, does not fit and keeps its own server.
 ## The family
 
 `family.json` lists every game of Kestrel's Hall: slug, name, address,
-one-line pitch, player count and origin. Each game ships a copy as
-`static/family.json` (the deploy script takes the kit's latest when the kit
-is beside the game) and its about panel lists the others under *More games
-in Kestrel's Hall*. Add a game here, then deploy the games; nothing
-else needs to know.
+one-line pitch, player count and origin, plus `hall`, the address of the
+family's landing page. Each game ships a copy as `static/family.json` (the
+deploy script takes the kit's latest when the kit is beside the game) and
+its about panel lists the others under *More games in Kestrel's Hall*, the
+heading linking to the family's landing page. Add a game here, then
+deploy the games.
+
+That landing page, https://gamehall.kestrelsnest.social, is one static page
+in the blog repo (`~/Sites/blog/static/gamehall/index.html`) with a card
+per game, written by hand, and it deploys with the blog. A new game is not
+in the family until it has its card there too.
diff --git a/family.json b/family.json
index f9e6d33..48572da 100644
--- a/family.json
+++ b/family.json
@@ -1,5 +1,6 @@
 {
   "family": "Kestrel's Hall",
+  "hall": "https://gamehall.kestrelsnest.social",
   "games": [
     {
       "slug": "wizwar",
diff --git a/new-game.sh b/new-game.sh
index a69a9b1..4905ce1 100755
--- a/new-game.sh
+++ b/new-game.sh
@@ -45,5 +45,10 @@ Next:
   4. Create a Sentry project (the Sentry MCP can) and put its DSN and project id
      in deploy/$SLUG.service and deploy/sentry-slack-alert.sh.
   5. deploy/deploy.sh <ip>
-docs/conventions.md is the house style every game follows.
+  6. Put the game in the family: add it to the kit's family.json (every game's
+     about panel lists the others from that file at its next deploy), then give
+     it a card on the family's landing page, Kestrel's Hall, hand-written HTML in
+     the blog repo at ~/Sites/blog/static/gamehall/index.html, and deploy the blog.
+     Card art is the game's own drawing; never a publisher's logo or scan.
+CONVENTIONS.md in the kit is the house style every game follows.
 MSG
diff --git a/template/src/lib/components/Hall.svelte b/template/src/lib/components/Hall.svelte
index 61a9fff..7758164 100644
--- a/template/src/lib/components/Hall.svelte
+++ b/template/src/lib/components/Hall.svelte
@@ -3,7 +3,7 @@
 	// bot, open a table, join by code, the ledger of your tables, and the
 	// about panel with the rules, the guide and a way to reach the keeper.
 	import { goto } from '$app/navigation';
-	import { otherGames, type FamilyGame } from '$lib/family';
+	import { loadFamily, type FamilyGame } from '$lib/family';
 	import Preferences from './Preferences.svelte';
 	import { prefs, setPref } from '$lib/prefs.svelte';
 	import { allSeats, doubtSeat, forgetSeat, rememberSeat, ServerError, trustSeat } from '$lib/net/client';
@@ -33,8 +33,12 @@
 	const hours = (minutes: number) => (minutes < 90 ? `${minutes} minutes` : `${Math.round(minutes / 60)} hours`);
 	/** The other games of Kestrel's Hall, for the about panel. */
 	let family = $state<FamilyGame[]>([]);
+	let hall = $state('');
 	$effect(() => {
-		void otherGames('__SLUG__').then((g) => (family = g));
+		void loadFamily('__SLUG__').then((f) => {
+			family = f.games;
+			hall = f.hall;
+		});
 	});
 	/** Reports this browser's seats have filed, with the keeper's replies. */
 	let reports = $state<Report[]>([]);
@@ -282,7 +286,7 @@
 				</p>
 			{/if}
 			{#if family.length}
-				<h3>More games in Kestrel's Hall</h3>
+				<h3>More games in {#if hall}<a href={hall}>Kestrel's Hall</a>{:else}Kestrel's Hall{/if}</h3>
 				<ul class="family">
 					{#each family as g (g.slug)}
 						<li><a href={g.url}>{g.name}</a>: {g.pitch} <span class="muted">{g.players} players; {g.origin}.</span></li>
diff --git a/template/src/lib/family.ts b/template/src/lib/family.ts
index b706a6b..596072d 100644
--- a/template/src/lib/family.ts
+++ b/template/src/lib/family.ts
@@ -1,6 +1,7 @@
 // The other games of Kestrel's Hall, from the family list the kit keeps
 // (family.json, one copy shipped with every game), so a player who liked one
-// table can find the next. This game is left out of its own list.
+// table can find the next, and the hall's front door. This game is left out
+// of its own list.
 
 export interface FamilyGame {
 	slug: string;
@@ -11,13 +12,19 @@ export interface FamilyGame {
 	origin: string;
 }
 
-export async function otherGames(self: string): Promise<FamilyGame[]> {
+/** The family list: the hall's front door and every game but this one. */
+export interface Family {
+	hall: string;
+	games: FamilyGame[];
+}
+
+export async function loadFamily(self: string): Promise<Family> {
 	try {
 		const res = await fetch('/family.json', { cache: 'no-cache' });
-		if (!res.ok) return [];
-		const data = (await res.json()) as { games?: FamilyGame[] };
-		return (data.games ?? []).filter((g) => g.slug !== self);
+		if (!res.ok) return { hall: '', games: [] };
+		const data = (await res.json()) as { hall?: string; games?: FamilyGame[] };
+		return { hall: data.hall ?? '', games: (data.games ?? []).filter((g) => g.slug !== self) };
 	} catch {
-		return [];
+		return { hall: '', games: [] };
 	}
 }
diff --git a/template/static/family.json b/template/static/family.json
index 2e69a05..48572da 100644
--- a/template/static/family.json
+++ b/template/static/family.json
@@ -1,5 +1,6 @@
 {
   "family": "Kestrel's Hall",
+  "hall": "https://gamehall.kestrelsnest.social",
   "games": [
     {
       "slug": "wizwar",
@@ -16,6 +17,14 @@
       "pitch": "Duelling wizards. Two hands each. The right run of gestures is a spell.",
       "players": "2 to 12",
       "origin": "Richard Bartle's pencil-and-paper duel, 1977"
+    },
+    {
+      "slug": "hnefatafl",
+      "name": "Hnefatafl",
+      "url": "https://tafl.kestrelsnest.social",
+      "pitch": "The Viking board game. One king, one throne, four corners, and a ring of attackers closing in.",
+      "players": "2",
+      "origin": "the Norse tafl game, reconstructed from Linnaeus's 1732 notes; Copenhagen rules or Tablut"
     }
   ]
 }