diff --git a/src/bggpipe/templates/pages/shelves.html b/src/bggpipe/templates/pages/shelves.html
index 10006fa..5453caa 100644
--- a/src/bggpipe/templates/pages/shelves.html
+++ b/src/bggpipe/templates/pages/shelves.html
@@ -49,7 +49,7 @@
         <label>Zone <input name="zone"></label>
         <label class="wide">Description
           <textarea name="description" rows="2"
-            placeholder="tall bookcase by the window — kids reach the bottom rows"></textarea></label>
+            placeholder="oversized boxes lie flat here — bottom row, easy reach"></textarea></label>
         <label>W <input name="width_in" size="5"></label>
         <label>H <input name="height_in" size="5"></label>
         <label>D <input name="depth_in" size="5"></label>