diff --git a/src/bggpipe/templates/pages/photo.html b/src/bggpipe/templates/pages/photo.html
index 1ebd3be..0227d39 100644
--- a/src/bggpipe/templates/pages/photo.html
+++ b/src/bggpipe/templates/pages/photo.html
@@ -13,7 +13,7 @@
 const NAME = decodeURIComponent(location.pathname.split("/").pop());
 document.getElementById("photoname").textContent = NAME;
 document.getElementById("rawlink").href = `/photos/${encodeURIComponent(NAME)}`;
-document.title = `bggpipe — ${NAME}`;
+document.title = `${NAME} · bggpipe`;
 
 function ticket(s) {
   return `
diff --git a/src/bggpipe/webreview.py b/src/bggpipe/webreview.py
index 41ef90b..66ff70c 100644
--- a/src/bggpipe/webreview.py
+++ b/src/bggpipe/webreview.py
@@ -646,7 +646,9 @@ def create_app(
             for href, page, label, badge in NAV_PAGES
         )
         return (
-            shell.replace("<!--TITLE-->", f"bggpipe — {name}")
+            # page name first: cramped contexts (home-screen labels, tab
+            # strips) truncate the tail, which should be the redundant part
+            shell.replace("<!--TITLE-->", f"{name.capitalize()} · bggpipe")
             .replace("<!--NAV-->", nav)
             .replace("<!--PAGE-->", fragment)
         )